Our very first pitch and a new brand platform for Xero.
Running a business will no longer feel like an uphill struggle with Xero accounting software.

IPA Effectiveness Award ‘24

Alongside the main campaign, we created some product-specific idents and online videos.

Creatives: Jack Tibbs, Michael Arthey
Creative Director: Steve Hawthorne
Production: Smuggler, Benji Weinstein
Designer: PK

We also had a lot of fun writing radio for our talent, Rhys Darby, an expert in making funny noises. Here are a few of them.

Missing People