The Missing Poster Re-imagined

Despite advances in technology, missing posters have never really changed.
We thought it was time they had a redesign and were brought into the 21st century, making them more engaging, noticeable, and shareable.

Creative Circle '23 x4 Gold | D&AD '23 shortlist | Kinsale Sharks '22 x2 Silver, x1 Bronze |
ADC of Europe '23 x2 Bronze | PR Week '22 shortlist | Campaign Big '22 shortlist

Here’s a before and after of the posters.

We used AI to make images clearer, included a location-specific map of the person’s last sighting and included a QR code for fast sharing on social channels.

And here are the missing ads out in the real world.

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Xero